Riding high on the 4th consecutive win at the World Travel Awards and to celebrate the 20th anniversary of the Newcastle – Amsterdam route, DFDS Seaways in house Graphic Designer Wes Clough was asked to come up with something a little bit special to help celebrate.

 

“Our faithful Mini Clubman pool car has had many looks over the years and I figured to celebrate all the positive achievements DFDS Seaways continue to have, I would turn our car into a shining symbol of our successes” said Wes. “The simple combination of pure gold coloured vinyl, our key brand components and a strong simple statement that we are the World’s leading operator all come together as a standout symbol”

 

Designed by Wes and applied using local print specialist The RIP. The car had already received a lot of positive attention.

Head of Marketing & Strategy in the UK, Pete Akerman enthuses: “The idea of using the pool car as a promotional platform has been fully embraced by Wes. Once again the application is an attention grabbing visual treat. When the sun shines, DFDS literally sparkles”.