Venables Bell & Partners' fun campaign for Reebok’s new era “Pump” running shoe ads were a collaboration between Sue Tallon and London-based retouching firm Shotopop.

 

"I loved the splash of illustration they layered over the photos I had done for the ads and wanted to do my own take with splashes of color. Top left is Reebok's ad, the other three are my own tests." - Sue Tallon

To read more about this campaign, check out:
Reebok's ZPump Fusion (Keep pushing The Pump to view the web campaign!)
Ad Age - Reebok Goes Beyond Comfort Zone
Adweek - Reebok Wants You to Be a Better Human