I wanted this website to be clean in order to bring more attention to the colors and sneaker customizing experience. The machines on the front page illustrate the process of what goes making your sneakers in a way that makes it appear like a magical customization experience.

The "CHOOSE YOUR OWN COLORS" page is a scrollable gallery that I wanted to use to show the possibilities of colors and prints and also the ease of transitions.

 

This would be one whole webpage that would reveal a new color when you scroll down. It would allow users to look at colors ina seamless experience, thus pushing the message of NIKE CUSTOM ease of use and user friendliness.