When the all-new Jaguar XF saloon made its global motor show debut in New York, FP Creative was there to see its assets in their proper context, as a proud part of the prestigious technical briefing and reveal.
We created a printed press pack with an integrated USB, featuring a suite of beautiful images from locations as far away as Dubai. This was complemented by an accessories pack that showcased the car’s versatility and practical prowess.
Beginning with a 240mm square, 60-page case-bound book ensured extremely high production values. The incorporation of a 10-micron stochastic screening then gave the image reproduction a quality comparable to that of photographic prints. Once printed, a soft touch laminate was applied over the case, juxtaposed with both spot gloss and spot matte UV varnish, within a very tight register. Finally, precision lasers cut the USB holder into the case and created Pantone matched USB’s, fitting flush onto the covers.
By embracing so many nuances, both the main book and the accessories pack provided a unique tactile experience, showcasing the Jaguar XF in an elegant and enticing way. It was received very well at the New York International Auto Show, providing the perfect backdrop for such a multifarious printed asset.
