This is the final version of the project. If you look below, you will see the progression of how I came to this as a final. NOTE: Product description text shows up larger in fullscale print version.
The original shot with minor contrast/color adjustments.
Fist attempt. It's nice, but the shirt is cut a bit too low and there are other imperfections that can be touched up on the model.
Second attempt. A bit better—shirt now covers cleavage, tattoo on shoulder removed and a few other tweaks. Still not what I was looking for in the end—outfit just wasn't suitable for the season and setting of the ad so I changed it. Please see final at the top of this page.
Target Ad
Published:

Target Ad

This was done in 2012 in my Art Direction class. I worked with a model and photographer to get the shot I felt was appropriate to highlight the p Read More

Published: