Bubble&Stitch, Brand & retail design
Client:
Bubble & Stitch, laundromat and digital service (the Netherlands).
Briefing:
Design of the brand and retail identity of the new concept-laundrette shop on Overtoom 438 in Amsterdam.
Creative fields:
Logo design, typography, brochure, web design, retail design, environmental graphic, SIS design.
Recognition / Prices:
Project featured in the book: “The Shopkeepers - Storefront business and the future of Retail.” Published by Gestalt, September 2015.
In partnership with:
Naomi Thellier de Poncheville (interior design), Only Mondays (production).
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The concept of the brand is unique: the customer can walk into the shop with his/her credit card and place his/her (dirty or broken) clothes inside one of the lockers. The app connects the locker to the customer and will communicate the status of the clothes in the coming days for pick-up.
With a relative compact budget and deadline, Naomi and I were able to create a distinctive brand and store interior with a great stopping power. The brand uses round shapes and is perceived as friendly and familiar. The colours chosen are fresh with a slight vintage touch to match the romantic memories of American laundromats.
