Anó
The project involves the elaboration of a Sustainable Packaging and visual identity. For this, the Kraft paper was chosen as the base material of the package. The brand “Anó” was created, whose name could be crudely translated to something like ‘Unknot’, because it intends to “deny the knot”; it refers to the meaning “without knot”. From the illustrations, it was created four different style of boxes and also a detachable and mountable flap, suitable as a support to store the earphones. The Anó’s earphone packaging has the precise size to store the phones, avoiding any waste of material.
