Kidney Punch
Calligraphy, Design, Art Direction.
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Kidney Punch is a craft beer inspired in the East London area. Its name comes up from the Cockney rhyming slang, that means ‘lunch’. This double meaning is reflected on its personality, due to its flavour and alcohol content, it fits well as a beer table and to drink it at the pub as well.
The idea was to create a powerful design with a handcrafted character, that’s why following a full calligraphic process was essential to capture the spirit of this project.
