client / San Francisco Contemporary Music Players
project / season collateral
project / season collateral
SFCMP, a national leader among contemporary chamber music organizations, needed a professional yet artistic look for their season collateral. Evocative artwork was designed for each concert, reflecting the music specific to each event. The artwork was incorporated into the direct mail pieces, event posters, and through out SFCMP's web presence.
Representing the innovative music produced by SFCMP through abstract artwork has proven a successful strategy, furthering the new brand tagline "Listen to modern art," gaining wide-reaching attention for the award-winning group.