The following is a hand-picked selection of emails created over the course of several years for various campaigns of a premium scotch brand. In order, these announcements include: Father's Day, holiday events, national private tastings, Facebook holiday apps, more tastings, birthday, hispanic-targeted events, friend-to-friend event invite, mobile apps, golf promotions, event reminders, gifting apps, focus groups, tastings-at-home events, centenary celebrations, product launches, Formula one partnerships, and members-only relationship marketing communications.