These pillow fighter characters were created for the William Joseph International Pillow Fight Event. The event collateral consisted of some printed promotional items, t-shirts, pillow cases as well as e-mail and web correspondence. The final event took place simultaneously in 3 locations with pillow cases and t-shirts given to participants to use during the public pillow fight event.

The 3 characters, Bab's, Big Al and The Melonator represented the different locations where events were being held, Calgary, Saskatoon and Las Vegas. Each unique illustration was made to incorporate some stereotype of the specific place and poke fun. The online component also featured special pages for each fighter complete with stats and finishing moves. 

Although the "Day of the Dead" pillow fighter wasn't incorporated in the event marketing material he was one of my favourite characters, so he is resurrected here for all to see.