Challenge: Stratasys, the world's largest 3D printer manufacturer, was ready to launch a new desktop printer at the Consumer Electronics Show that was made for model-makers, illustrators and character designers. In short, a product for creatives.

Solution: No story represents creation better than the story of Dr. Frankenstein. But how did he do it? In our version, he doesn't have Igor, he has the new Stratasys desktop 3D printer.