Skippie, Australian bistro

 

My Bachelor thesis theme is Visual identity of profitable subject. It is a new visual style for fast food restaurant called Skippie. The restaurant is based on Australian cuisine, fair trade meals without preservatives and friendly atmosphere. It’s located in the city center of Pilsen. The most popular products are Australian meat pies. The restaurant offers a plenty of flavours for non vegetarian customers as same as for veggie lovers.

I chose this company for their really tasty food. Its CI is not as good as their meals. My main task was to create an original and timeless logotype with new visual style which would be based on this new logo. I wanted to create playful visual style, which will be full of Australian friendliness and which will make every day better for every single customer of this restaurant.

When I was about to make sketches for this project, I decided that my point of view will not be based only on Australian culture and its playful visual style, but even on “nature friendly” and ecological materials and design.

Speaking about materials, I decided that I will make a handmade logotype and stylisations and I´ll choose colours typical for Australia, which results in cheaper printings. This simple concept based on my stylisations and rules is about to be very variable.