Tess Hill's profile

Good until the last drop

Good until the last drop
The marketing executive who came up with Coca-Cola's popular slogan in 1908 most likely never expected it would be taken so literally. However, a hundred years ago there probably weren't many who imagined a term like "water wars" could exist in a region that experiences annual monsoons.

On February 25 th of 2010 a complaint was filed in the New York Supreme Court against the The Coca-Cola Company alleging that they knew about and sought to cover up human rights abuses in Guatemala. While that trial gets started, the company's controversial practices in India continue involving the over-exploitation of limited water resources and the contamination of groundwater supplies. In response to public outcry the softdrink company is now championing itself as a longtime environmental leader and the business community is eager to advertise their claim.



Good until the last drop
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Good until the last drop

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