An extension to the Natur Organic range was proposed, taking the brand into the realms of Organic Free From snacks.

Keeping the same flowers and logo as the previous Organic Muesli tube design, I set out to maintain the Natur brand identity as the brand extended across a large array of potential products.

The large range of products called for an easily transferable layout and design.

The lack of artificial ingredients lead me to use simple text and white space to connote the simplicity and organic nature of the products.

The pastel colours and textile pattern help enforce the ideals of home-made, simple recipes.

The range would later be cut down, depending on which products stockists preferred, and when a short-list compiled the photography would be re-shot and the layouts made more uniform.