Brief: Build awareness and create buzz around the new Honda CR-V and its features through BTL Activations.

Concept: Not selfish

Honda CR-V is a car that tends to the wants and needs of each passenger. That’s why we created a campaign that tried to build awareness not only by targeting the driver, but by also communicating directly with all the other possible passengers.

A drawing book targeted at children and the facilities they get as back-seat passengers.

A modular flyer with sides specially created and written for each passenger, with the specifications that concerns them.

Since the new Honda CR-V welcomes the whole family and it prides itself with its killer multimedia display, we invited people to watch short movies right inside the car. Popcorn on us.