Michael Donovan's profile

SG Fraser

Michael Donovan
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Client:
SG Fraser
 
Project Goals:
To produce a Brand Identity which would indicate the companies services as well as conveying a sense of professionalism and trust.
 
The Idea:
The company was named SG Fraser due to the fact the two owners first initials were S & G and one was from Serbia, the other from France. This was to be subtly hinted in the Brand Identity. With this in mind I created a logo grid from the cross sections of the Serbian, French and UK flags (as it is a UK Business). From this I created a logo that I felt gave a sense of the construction industry and used a range of blues and a hint of red to subtly hint the link back to the companies origin. The upwards chevrons in the logo displayed the idea that the company was always moving forwards as well as giving the sense of erecting a site or building. 
Main Logo
S.G.Fraser construction brand building Construction Services Professionalism trust branding project commercial
Logo Grid
 
S.G.Fraser construction brand building Construction Services Professionalism trust branding project commercial
Brand Colours
S.G.Fraser construction brand building Construction Services Professionalism trust branding project commercial
Business Cards
S.G.Fraser construction brand building Construction Services Professionalism trust branding project commercial
Letterhead & Continuation Paper
S.G.Fraser construction brand building Construction Services Professionalism trust branding project commercial
Compliment Slip
S.G.Fraser construction brand building Construction Services Professionalism trust branding project commercial
Invoice & Folder
S.G.Fraser construction brand building Construction Services Professionalism trust branding project commercial
Presentation Folder
S.G.Fraser construction brand building Construction Services Professionalism trust branding project commercial
Folder Insert - Both Sides
 
S.G.Fraser construction brand building Construction Services Professionalism trust branding project commercial
All Stationary
S.G.Fraser construction brand building Construction Services Professionalism trust branding project commercial
Construction Hat
 
S.G.Fraser construction brand building Construction Services Professionalism trust branding project commercial
Website Pages
 
S.G.Fraser construction brand building Construction Services Professionalism trust branding project commercial
S.G.Fraser construction brand building Construction Services Professionalism trust branding project commercial
S.G.Fraser construction brand building Construction Services Professionalism trust branding project commercial
S.G.Fraser construction brand building Construction Services Professionalism trust branding project commercial
S.G.Fraser construction brand building Construction Services Professionalism trust branding project commercial
SG Fraser
Published: