Tales From the Kitchen
Project – Nike commissioned D&C to help tell the story of Hyperfuse technology from its invention in the Innovation Kitchen to its spread from performance basketball to Nike Sportswear.
Creative – D&C used existing interviews with Nike designers Shane Kohatsu and Ben Shaffer to develop story boards that became the basis both for a live action documentary made in collaboration with Nike PR and Portland agency Peet Kegler and more fantastical animated short. D&C wrote and directed “Tales From the Kitchen: Hyperfuse,” tapping Part and Parcel to illustrate and Central Planning to produce and animate. Music from Henry Mancini and Shuggie Otis helped complete the playful 70s tone.
Project – Nike commissioned D&C to help tell the story of Hyperfuse technology from its invention in the Innovation Kitchen to its spread from performance basketball to Nike Sportswear.
Creative – D&C used existing interviews with Nike designers Shane Kohatsu and Ben Shaffer to develop story boards that became the basis both for a live action documentary made in collaboration with Nike PR and Portland agency Peet Kegler and more fantastical animated short. D&C wrote and directed “Tales From the Kitchen: Hyperfuse,” tapping Part and Parcel to illustrate and Central Planning to produce and animate. Music from Henry Mancini and Shuggie Otis helped complete the playful 70s tone.
SCREEN CAPTURES
