HSV’s limited-edition Senator Signature luxury sports sedan, dubbed the Senator SV.

Limited to just 50 units for Australia and a further two for New Zealand making it a ‘Rare Beast’.

A video booklet was produced combining the high quality of print with the unforgettable sensation of video into one mail piece and shipped to a limited number of frequent buyers.

Behind the scenes.

Art Direction – Jason Doherty

Writer – Sir Paul Hastings

Design – Jason Doherty

Retouching – Chris Erickson

Photography – Bandits & Co

Video Content – Hot Glue

Completed at ZOO Advertising Melbourne.

 

https://www.youtube.com/watch?v=mPu1XhMDoLM

 

 

THANKS FOR WATCHING!