Sany America
Construction Equipment - U.S.A. Launch
Construction Equipment - U.S.A. Launch
Sany was introducing their massive line of heavy-duty construction machinery into the United States and needed to do it in great style.
Nothing more exciting than doing so with a Hollywood theme with their machinery featured as movie poster heroes with one of their most notorious buildings in the background (The Bird's Nest stadium in China).
As part of the press release and press conference, additional materials were created along the same theme, such as red carpet invitations and film-roll invitation canister.
