Feria: "Say yes"
THE BRIEF :
Continue growth and sucess of Feria
SOLUTION :
SOLUTION :
We created a campaign for the Feria woman, that reinforced and reminded her why she loves Feria. Because this is the color of 'today.' This is the color of 'edge.' This is the color of 'cool.'
This is Feria, 'Say yes.'
RECEPTION :
Continued success of the brand with a 1.5 share growth
CREDITS :
ACD Art Director: Theresa Linares / CD Copywriter: Linda Phillips
TV shot by Director: Jake Nava / Print shot by Photographer: Kenneth Willardt
TV
PRINT CAMPAIGN
Feria: "Color that moves you"
THE BRIEF :
Relaunch Feria Haircolor
SOLUTION :
We created a campaign, pushing the fashion, styling and hair to a new level for the brand. But more importantly, we showed her why Feria Haircoloris unlike any other haircolor in the Market-- because Feria is the only haircolor with 3 vibrant tones. Giving you triple the highlights and 'color that moves.' This is precisely why, there's only one Feria. Our relaunch featured TV, print and social presence on youtube.
RECEPTION :
Unbelievable success with 3 share growth within the first year of advertising.
CREDITS :
ACD Art Director: Theresa Linares / CD Copywriter: Analiza Alba
TV shot by Director: Laurent Chanez / Print shot by Photographer: Kenneth Willardt
SOCIAL MEDIA : Behind-the-scenes with Beyonce
On the set of our exciting relaunch of Feria 'Color that moves you'
On the set of our exciting relaunch of Feria 'Color that moves you'
PRINT CAMPAIGN
