"Addictions" is a 2-minute edgy and stylish experimental audio-visual piece.
This video is about addictions, mainly to technology, but it’s open to various interpretations.
Years ago, the idea behind technology was to give people more free time from work a generally better life. So nowadays, with a majority of people having access to electronics and high tech, is it true that we have more spare time and a better quality of life? Or have we become addicted to the technology that surrounds us every day and have we become sucked in? Humans get easily addicted to a lot of things in life and this video is also a metaphor about addictions in general, about being manipulated without even realizing it or without reacting.
PROCESS:
Years ago, the idea behind technology was to give people more free time from work a generally better life. So nowadays, with a majority of people having access to electronics and high tech, is it true that we have more spare time and a better quality of life? Or have we become addicted to the technology that surrounds us every day and have we become sucked in? Humans get easily addicted to a lot of things in life and this video is also a metaphor about addictions in general, about being manipulated without even realizing it or without reacting.
PROCESS:
This is an audio/visual project where sound and images were developed synchronically from the beginning and where one was guide to the other and vice-versa until final completion.
In order to do this, director Giovanni Bucci was closely involved in the writing of the track with sound designer/music producer Marco Morano.
The team came up with the concept and started researching music and visuals that would suit the mood and atmosphere they wanted for the video, experimenting with sound, graphic styles and techniques.
To produce this project many different disciplines and elements were used: green screen, stop motion animation, filming with macro, editing, motion graphics, visual effects, styling, make up, and sound design.
CREDITS:
Directed by
Giovanni Bucci
Filmed and Edited by
Giovanni Bucci
Design & Animation
Giovanni Bucci, Paola Rocchetti
Styling & Make Up
Paola Rocchetti
Filmed at Strani Rumori Studio
Audio Design & Music Production by Marco Morano
Written by Giovanni Bucci and Marco Morano
c 2011 Hoxtonlab and Giovanni Bucci Ltd
p 2011 Hoxtonlab and Giovanni Bucci Ltd
Links to artists’s personal website
Giovanni Bucci
Paola Rocchetti
Marco Morano
In order to do this, director Giovanni Bucci was closely involved in the writing of the track with sound designer/music producer Marco Morano.
The team came up with the concept and started researching music and visuals that would suit the mood and atmosphere they wanted for the video, experimenting with sound, graphic styles and techniques.
To produce this project many different disciplines and elements were used: green screen, stop motion animation, filming with macro, editing, motion graphics, visual effects, styling, make up, and sound design.
CREDITS:
Directed by
Giovanni Bucci
Filmed and Edited by
Giovanni Bucci
Design & Animation
Giovanni Bucci, Paola Rocchetti
Styling & Make Up
Paola Rocchetti
Filmed at Strani Rumori Studio
Audio Design & Music Production by Marco Morano
Written by Giovanni Bucci and Marco Morano
c 2011 Hoxtonlab and Giovanni Bucci Ltd
p 2011 Hoxtonlab and Giovanni Bucci Ltd
Links to artists’s personal website
Giovanni Bucci
Paola Rocchetti
Marco Morano
