Mundo Verde Redesign

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Mundo Verde

Logo Redesign

Mundo Verde, largest network of stores specializing in natural, organic and to the Latin American welfare is a reference in quality of life and healthy eating. There are over 200 stores in Brazil, distributed in 22 states and the Federal District, and two units in Portugal.

Mundo Verde managed to become the largest chain of health food stores in the country. The concept of healthy eating recovery and quality of life has caused the company to strengthen the market.

Headquarters

Rio de Janeiro, Brazil

Project Goals

The purpose of this project was to redesign the brand in your market, in order to modernize the perception of your identity without losing the recognition and essence of the workstation and its strengths, whose main attributes were consolidated by the results obtained.

Creative solution

The essence of the new brand Mundo Verde is represented by organic forms and graphics / rounded typographic elements, which in turn refer to forms of nature, in order to articulate a consumer's emotional connection to the brand and convey its main attributes: well being, sustainability, qualdiade of living, healthy eating, healthy living and responsible consumption.

Client: Mundo Verde
Job: Redesign de marca
Agency: Grupo Rai