TRANSACT: Get back to active.
Transact approached us to create some targeted Reach and Frequency Facebook content to increase brand awareness and educate consumers on product benefits. I was Senior Creative lead for the Reckitt Benkiser account. I was responsible the ideation and the Art Direction on this project, I over saw the photoshoot, retouching and design procesess.
Our main challenge was finding the delicate balance between 4 party's;
1. The constraints of Facebooks advertising specifications (which required more creative imagery
and less text), an additional challenge was inclusion of the obligatory medical information.
2. The needs of the client, which were to visually show the product benefits as well as look good
2. The needs of the client, which were to visually show the product benefits as well as look good
in order to have good ROI metrics (organic reach, likes shares and comments)
3. The taste of audience, we needed to create what we liked call "Thumb Stopping Creative".
4. Reputable work for our agency that wasn't churned out in order to meet the bottom line, also after
4. Reputable work for our agency that wasn't churned out in order to meet the bottom line, also after
having taken into consideration clients creative input/feedback.
Thanks for your time.
