Capital of Thailand is the city with the longest name in the world. 
However, it is called ‘Bangkok’ in English and shortened to ‘Krungthep’
or ‘กรุงเทพฯ’  in Thai, with‘ฯ’ beingthe sign that show that the name is 
shortened. The sign is called ‘PaiYanNoi’
Like its name, Bangkok in people’s eyes are just a brief version. In reality,
it has more to offer. This is why the concept of the brand is based on ‘PaiYanNoi’ sign