This project is in partial fulfillment of the requirements for the degree of Master of Science in Communications Design.
According to a 2013 report by Gallup, only 30% of the employees in America feelengaged at work. Globally, only 13% of employees feel engaged at work across 142 countries. Getting distracted, not being efficient and feeling frustrated at work is a problem for people around the world, because it keeps us from making a contribution to the companies we work for, as well as succeeding as individuals to achieve personal growth and feel engaged.
In order to help solve the problem, I proposed to come up with a non-profit organization called "WorkUp" and design a series of branding for the organization. WorkUp is a non-profit organization that is dedicated to improving the quality of the workplace through communications design based on five objective measures: productivity, health, communication, creativity and collaboration.
Main Logo
Clear Space
Typeface
Corporate Colors
Sketches
Elements
All the elements were designed on the same grid, so they would have the same corner and angle to match each other.
Sub-Brand Treatment
I created a set of dynamic logos, which can be used in different situations for different types of media.
Stationary
Poster Campaign
Infographic Brochure
The infographic brochure was designed featuring die cuts to be given out at workplace-related conferences.
Logo Animation
The logo animation will be seen on websites such as Youtube when people watch workplace-related videos to direct them to the organization's website.
Website
