Get Stretchy is a fun approach to a very disciplined lifestyle. We went to Yoga One with an entertaining and affordable idea. This card will not soon be forgotten by anyone they hand it out to.

There are certain aspects of yoga that can only be obtained by a select few. Johnna Smith, an instructor at Yoga One, graciously allowed herself to be photographed so that others might get a peek at what being this stretchy is like.

The minute we set up the life-size cutout we had passer-bys stopping to photograph themselves getting stretchy.

These photos, which clearly read Yoga One, will be shared with friends and family and will hopefully create a word-of-mouth buzz that will help fill up their classes.
Art Director,Designer,Retoucher: Phil JonesCopy Writer: Ryan ColemanPhotographer: Jeff McCullough : linkDate: March 2008