Client: Kant — Sports Wear and Stuff
Tagline: Сплю и вижу...
Creative and production: CreativePeople (cpeople.ru)
Before the summer season Kant chain of sports stores launched an “image” advertising campaign which aimed to remind to their clients that Kant stands not only for winter sports (which is a stereotype), but also everything that a thrill-seeker needs to spend their spring and summer actively.
The targeted audience of the store are people who buy quite professional sports equipment and who has been keen on sports for a longtime. Expectation and anticipation of the coming season gets particularly strong when puddles and dirty slush disappear from the streets (the campaign started in April).
The real thrill-seekers sleep in “extreme” positions.
Tagline: Сплю и вижу...
Creative and production: CreativePeople (cpeople.ru)
Before the summer season Kant chain of sports stores launched an “image” advertising campaign which aimed to remind to their clients that Kant stands not only for winter sports (which is a stereotype), but also everything that a thrill-seeker needs to spend their spring and summer actively.
The targeted audience of the store are people who buy quite professional sports equipment and who has been keen on sports for a longtime. Expectation and anticipation of the coming season gets particularly strong when puddles and dirty slush disappear from the streets (the campaign started in April).
The real thrill-seekers sleep in “extreme” positions.
Project team
Idea: Aleksander Kovalsky
Art-direction and post-production: Prokhor Maklakov
Retouching and 3D: Andrey Lavrischev
Idea: Aleksander Kovalsky
Art-direction and post-production: Prokhor Maklakov
Retouching and 3D: Andrey Lavrischev
Photo: Lev Bodrov
Make-up: Yulia Pantyukhina
Make-up: Yulia Pantyukhina
Some of raw shots
