The dichotomy between taking a selfie and showing a selfie, and what the selfie taker sees versus what the selfie actually shows is something I really wanted to explore in this book. What better entry point than the famous Oscar selfie, taken by Ellen Degeneres when she hosted the Oscars on March 2, 2014? The actual selfie quickly eclipsed the act of taking it, and went on to become the most retweeted message ever on Twitter.