One banner with countless stories to tell.
Challenge
Introduce Netflix to Australians as close as possible to the point of sign up – in a banner – with an experience worthy of this ground-breaking entertainment service.
Solution
Netflix Spectrum. A multilayered story that puts the viewer in control. Five Netflix Original series, turned into one seamless experience. The arrow keys let the user control the story. Press up to lift the mood, or down into darker stories.
Results
Average banner interaction rate = 7.94% (four times industry standard)
Average banner expansion time = 66 seconds (four times industry standard)
Since the project began, subscriber numbers increased by 5 million
