Current homepage of Comparador de hoteles Fogg
First proposal Homepage Comparador de hoteles Fogg
1. A more persuasive call to action to sign in and possibility to login
2. A more clear Fogg value proposal, explainning how to do a search and a call to action to try it
3. A more clear hint into the input box
4. A more outstanding and separated button of the input box. A change in the opy of the button of “Buscar” for “Buscar hotel” in order to clear what kind of product is possible to search
5. Section dedicated to CEO's testimonies, real users and partners's opinions in order to connect with new users through emotions
6. Section dedicated to show the most booked hotels, the outstanding hotels of the week or the better deals and so on
1. A more persuasive call to action to sign in and possibility to login
2. A more clear Fogg value proposal, explainning how to do a search and a call to action to try it
3. A more clear hint into the input box
4. A more outstanding and separated button of the input box. A change in the opy of the button of “Buscar” for “Buscar hotel” in order to clear what kind of product is possible to search
5. Section dedicated to CEO's testimonies, real users and partners's opinions in order to connect with new users through emotions
6. Section dedicated to show the most booked hotels, the outstanding hotels of the week or the better deals and so on
Second Homepage proposal of Comparador de hoteles Fogg
1. More outsanding Fogg tagline
2. A more persuasive call to action to sign in and possibility to login
3. A more clear Fogg value proposal, explainning the product benefits and a more persuasive call to action to try it
4. A more outstanding and separated button of the input box. A change in the copy of the button of “Buscar” for “Buscar hotel” in order to clear what kind of product is possible to search
5. Section dedicated to show recommendations about the most booked hotels, the outstanding hotels of the week or the better deals and so on.
6. Section dedicated to CEO's testimonies, real users and partners's opinions in order to connect with new users through emotions
Results page after doing a search in Fogg
1. Less prominent filters to sort results
2. Possibility to select number and tipology of travellers
3. Button “Ver hotel” opens new page in the same navigation instead of open a new window
4. Filters to refine search results placed in a location more accesible to the users
5. Section dedicated to show recommendations about the most booked hotels, the outstanding hotels of the week or better deals and so on.
6. Call to action in red color
7. Call to action in red color
8. Icon for explain to users next steps
Selected hotel page
1. Selected hotel in the same navigation
2. Offer outstanding in red color
3. Product benefits highlighted
4. Button with "Book it" instead of "See offer"
5. Sections's titles highlighted with the hotel information
6. Call to actions related with social similarity principle
7. Possibilty of sharing this hotel in social media and possibility of adding to favorites
8. Comments from real users who have already tried the hotel
Login page
It’s proposed the possibility to users can sign in the page and take part of benefits and deals that can be offered before the rest of users.
1. Call to action to sign in that enphasizes the easy and fast process
2. POA (point to action) that explains the users privacity
3. Irresistible options that are proposed to users in order to enjoy these
4. Benefits login. Reinforcement the Fogg value proposal tha remembers and encourages users to continue with the check in process
Login as a user registered page
1. Personalized user login page
2. Button with the copy “Book now” instead of “See offer” that links the user with the offer page.
3. POA that explains why it’s a limited offer
4. Different options that are offered as registred user
5. Call to action with social similarity principle
6. A more visual showing of the product with photographs, virtual walks, etc.
7. Real users's testomonies about the product benefits
8. Possibility of sharing the week offer in social media
9. Different kind of regimes and offers that includes babies
