Design Concept
'ZZ' is the premium pasta brand. The word 'ZZ' is an acronym of 'Zig-Zag'.
Tha shape, Zig-Zag has features which is straight and geometric, So the logotype of ZZ is created using these features.
And the color of logo, yellow might bring up the color of common pasta.
This package is inspired from the shape of various pasta. Someone can imagine boiled spaghetti, another can consider as fusilli,
the other can think this as the side of Lasgna. And I punched the diamond shpe on the middle of the box
for the check of many kinds of pasta. I choose the pastel tones in these series. It would give the impressions like warm, tender, and so on.
And the color of logo, yellow might bring up the color of common pasta.
This package is inspired from the shape of various pasta. Someone can imagine boiled spaghetti, another can consider as fusilli,
the other can think this as the side of Lasgna. And I punched the diamond shpe on the middle of the box
for the check of many kinds of pasta. I choose the pastel tones in these series. It would give the impressions like warm, tender, and so on.
