FAI - Personalised DM for Vantage Club
Trap came calling with a bespoke DM thatplaced the recipient in an individually personalised newspaper article. The cover story of the 'FAI Times' became a real five star exclusive for truesupporters. Each individual recipient thus became front and back page news with quotes from Giovanni Trapattoni himself acknowledging their support for the team thus far and appealing to their sense of patriotic pride.
Front page news
All the rage on the back page.
