CONAIR launched a new product; the Infiniti Pro Hair Dryer, and we made consumers consider the unthinkable. Cheating on their hair stylists.
The 'Have a Hair Affair' concept illustrates the uncomfortable moment when costumers have to break up with their hair-dressers, as the Infiniti Pro now meets all their needs.
This campaign was executed in numerous ways. Everything from satirical social classifieds offering services for people who are leaving their hairdressers, to a Lonely stylist Club set up to help hairdressers recover from the break up, to closed door confessionals of people happy to leave their stylist behind, to Break-up 101 which helped people move on.
The 'Have a Hair Affair' concept illustrates the uncomfortable moment when costumers have to break up with their hair-dressers, as the Infiniti Pro now meets all their needs.
This campaign was executed in numerous ways. Everything from satirical social classifieds offering services for people who are leaving their hairdressers, to a Lonely stylist Club set up to help hairdressers recover from the break up, to closed door confessionals of people happy to leave their stylist behind, to Break-up 101 which helped people move on.
