The logo and logotype were designed with a silhouette of one of the forms and further emphasised through typographical ingenuity. With the baseline of the custom display font I developed for the mark, I emulated how a Pole Base® is placed in the ground within its logo.
Below the surface is where the foundation shines and solves a challenge its competitors struggle to solve. Above the surface, Pole Base® provides multiple faces, color options, and customizable finishes in its product line.
Logotype is displayed as lowercase to emulate the product installation
Animated GIF created to illustrate the ease of installation vs competitors. Visit polebase.com to view.
