TOMS EGGS is a packaging project which received heavy influence from Russian poster art. Avoiding the conventional egg packaging, my design goes for an alternative look to produce visual interest. This design was done for a local product which produces farm fresh eggs, it develops it’s brand via the founders name: Ryan Thomas Ratliff. Thus dubbing the product TOMS EGGS. The design builds on the personality of the company founder to produce a one of a kind home grown look.
TOMS lettermark was greatly inspired by the historical hammer and sickle.
TOMS EGGS utilizes an exploratory label. When wrapped around the container the typography presents itself as a texture, however; unraveled it reveals itself. The label also hides a hidden message on the inside. This provides consumers interest and an incentive to continue buying the product. There is always something new to find and take apart.
TOMS EGGS look hearty and natural in a farm based setting.
