One School at a Time
Joe Public started a campaign to improve education in SouthAfrica, because by improving the education, they automatically improve the quality of life. The lack of education means lack of money to support a family.
Positioning: Rock foreducation creatively promotes moving forward
Insight: Everybody makes mistakes, by making mistakes thatwe learn and progress forward.
Concept: Mistakes alter the outcome
Direct mailer: We proposed to make a big board eraser to send the companies that donated money. The eraser was derived from the concept to correct mistakes that was made in school.
Silver Loerie (Professional category) -
Joe Public started a campaign to improve education in SouthAfrica, because by improving the education, they automatically improve the quality of life. The lack of education means lack of money to support a family.
Positioning: Rock foreducation creatively promotes moving forward
Insight: Everybody makes mistakes, by making mistakes thatwe learn and progress forward.
Concept: Mistakes alter the outcome
Direct mailer: We proposed to make a big board eraser to send the companies that donated money. The eraser was derived from the concept to correct mistakes that was made in school.
Silver Loerie (Professional category) -
CommunicationDesign: three dimensional & environmental designs - interior design &temporary structures.
Chalk duster seat
http://www.visi.co.za/content/articles/918
http://www.visi.co.za/content/articles/918
Pépe Marais from Joe public sitting on the board eraser. Silver Loerie (Professional category) - Communication Design: three dimensional & environmental designs - interior design & temporary structures. Chalk duster seat
http://www.visi.co.za/content/articles/918
http://www.visi.co.za/content/articles/918
