Levi's - Go Forth magazine cover special buy
To launch the Levi’s Go Forth campaign, we achieved a first in Hong Kong by applying scanimation technology to the cover of a magazine. When flipping open the magazine cover, the reader’s motion makes a symbolic walking man go forward. Thus the reader himself was used to be the first to set off our Go Forth campaign.
Advertiser: Levi Strauss (HK) Ltd
Creative Agency: TBWA\ TEQUILA\ Hong Kong
Executive Creative Director: Mark Ringer
Group Creative Director: Esther Wong
Creative Director: Ken Hui, Mike Wu
Art Director: Ken Hui, Joe Chow, Jacqueline Hung
To launch the Levi’s Go Forth campaign, we achieved a first in Hong Kong by applying scanimation technology to the cover of a magazine. When flipping open the magazine cover, the reader’s motion makes a symbolic walking man go forward. Thus the reader himself was used to be the first to set off our Go Forth campaign.
Advertiser: Levi Strauss (HK) Ltd
Creative Agency: TBWA\ TEQUILA\ Hong Kong
Executive Creative Director: Mark Ringer
Group Creative Director: Esther Wong
Creative Director: Ken Hui, Mike Wu
Art Director: Ken Hui, Joe Chow, Jacqueline Hung
