Alfa Romeo - Alfa 159
Launch Campaign
This is the launch campaign for the new Alfa Romeo's strategy in Israel, 2009.
We chose a challanging emotional brand promise: The fact that you breath doesn't mean you're alive
This commercial is 100% Computer Graphics and animation, beautifully executed by Geronimo Post & Design. Below you can see the design stages of the car model.
Credits:
Agency: Drori Shlomi BBDO
Creative Director: Ranen Carmel
Director: Doron Koren
3D & Animation: Geronimo Post & Design
Sound Design: Danny Aronson
Producer: Avi Yerushalmi
Year: 2009
Sketchs: The design and modeling process
Wire Frame
Body
Lights
Final Image
