Paperboat

Paperboat was launching in India first time. They were targeting the 25-35 age group. The client had a limited budget but they needed to establish their brand

We decided that our platform had to be social media. The idea came from the product itself. Which was homemade drinks available in the market. So it had to be nostalgia. So we went down memory lane and came up with life is still beautiful. And gave the personality of the brand as happy grown up remembering his childhood and all those memories. The campaign went out for one year. One post one memory everyday. It had a huge organic reach and everyone knew about paperboat. 

Baby elephant in kyoorius for digital campaign