National Environment Agency (NEA)

 

With globalisation in a capitialised world, the rise of the hyper marts means that the world of the wet
market is slowly left behind. As lifestyle changes and people become more affluent, the relevance of the traditional wet market seems to fade behind the bright lights and air‐conditioning of our NTUC and Cold Storage supermarkets. Wet markets are even irrelevant to the lifestyle of the younger generations.

 

Afterall, wet markets were once part of Singapore's culture and lifestyle. It is a common space where people gather and chat, different languages are spoken and heard, buyers tries to bargain with the vendor for the cheapest price in their local dialects. All these motions are very significant in wet markets, they are unique and should remain.  

 

So how should the wet market of the future be designed?

 

The concept of "The Great Synergy" is a collaboration/synergy of goods and services from NTUC Finest,
community and market.

 

During market hours,synergy strategies which are called added value services are implemented in the wet market and these are food sampling, promotional discounts and tapping on vendor expertise (by conducting seasonal recipe lessons which are complimented by products sold in NTUC and produce sold at each cluster).

 

After market hours, at noon the NTUC promotional space will be rented out to the community to use as a flea market or a home business space. This is especially targeted to our younger generations to encourage

entrepreneurship and keeping the essence of the wet market alive.

 

These synergies encourages interaction, sharing of knowledge and strengthening the business of the wet market.