We propose to create awards celebrating our most inspiring Singaporeans. The awards will be sponsored by Sony Mobile and give us a platform upon which to launch the new Sony Xperia Z. The key message we want to communicate through this idea is that the new superphone helps you do and achieve more. 

Through a digital platform, a microsite and a series of videos are created for our inspiring Singaporeans. We asked our target audience“Who inspires you the most? They can vote for them and stand a chance to attend the exclusive award ceremony where they can meet them face to face.