KOTON is the fashion and retail leader of Turkey with 260 stores in Turkey, 132 stores abroad and 392 stores in 25 different countries. Being the creative and innovative brand that they are, it only seemed right for them to expand to cosmetics. I designed various make up packaging designs for proposal. The audience is women anywhere from 18 to 35 years old so the design had to appeal to a wide range of people. For these reasons, the design is made mature with the black and white palette, while the patterning of the cotton flower from KOTON's logo creates a playful feeling.