Jack Daniel's Xmas Hub.
Jack Daniel’s Lynchburg distillery is the world’s oldest registered distillery and a mecca for fans. But it’s too far away for most Australian’s who feel geographically isolated from the brand – especially at Christmas.
So we built a distillery they could visit with the Jack Daniel’s Christmas Hub, a place of tradition, storytelling, sociability and craftsmanship – just like the real thing.
Case Study video
Barrel House transition
BBQ Hill transition
Xmas Ecard
Initial sketches by illustrator Kev O'Donnell
