SYNOPSIS 

“Stand Up KC”, as part of an international movement, is fast food and retail workers from across the city coming together to demand good wages and a voice for low-wage workers. Today, the average fast food worker is now 28 years old and the average retail worker is 38. Both make about $7.35/hour, have no healthcare, no paid sick days or vacation pay, and face daily discrimination.

 

PROCESS

A thoughtful, bold, and cohesive design for their supporting visual materials amplifies their efforts in multiple ways. First, it provides a sense of visual unity to the local movement, becoming a point of pride for the workers. Second, it provides a clear and immediately recognizable identity to others through consistent typography, color, image, and layout. Third, compact and direct messages translate well through a range of media, from outdoor marches to photographs in printed news and social media, allowing the group’s ideas to be easily understood by a broad swath of the public.

 

IMPACT

A longstanding relationship between movement organizers and the designer allow for an equal and free-flowing exchange of ideas in terms of messaging and appropriate media formats. This is the power of design – to lend credibility, unity, and clarity of voice to a group of citizens who are determined to improve the quality of life for both themselves and their families. 

 

TEAM

Tyler Galloway & the new programme