Agency: 
insglück Gesellschaft für Markeninszenierung
www.insglueck.com

 

Client:
Interactive Media (Deutsche Telekom Digital)
www.interactivemedia.net

 

Art Direction

Illustration

Concept

For the new media award 2013 we created a gigantic, fully functional pop-up book which was used as the stage backdrop. Each of the five award categories were represented through an individual chapter and the winners were announced through individually designed pop-up images that visualised both the category as well as the winning project. This way we could ensure that the audience remains excited and captivated thourghout the entire length of the show and simultaneously have all the focus remain on celebrating the winning campaigns.