Coming off of our best season in history, but just falling short of our goal, we needed to unite our fans, letting them know that we’re all in this together. Toronto FC is all about unity, hence our “All For One” motto. Our team, our fans, and our city are the threads that bind us together. To depict these threads, we used line drawings produced by a local Toronto artist, to depict our players as being part of this woven thread that makes Toronto FC what it is. The threads may fray, but they’ll never break.
Gold Clio Sports Award for Design (Season Tickets Packaging, 2015)
Below is a sample of TFC Season Campaign (Brand, Tactical, OOH, Environmental Graphics)
