Essendon Football Club
This Is Our Fabric campaign TVC
In 2015, Essendon Football Club will continue the successful ‘Don The Sash’ membership campaign, however it has also weaved a new chapter this season.
The campaign pays tribute to our loyal fans, and the one symbolic element that unites us all. Our indestructible red and black guernsey.
Unveiled by Kevin Sheedy, the ’This is our Fabric’ campaign is a call to arms, urging Bomber supporters to unite behind our fearless players as they embark on another gruelling push for finals success.
‘This is Our Fabric’ campaign includes a new television commercial narrated by none other than ‘Sheeds’.
CEO Xavier Campbell said the ‘This is our Fabric’ membership campaign is a celebration of the club’s long and proud history and traditions.
Producing & Project Management: Frankie Fung
Video Production: Tim Smith & Andrew Dorn
Hair & Makeup: Helen Nguyen
Behind The Scenes