Using paper samples as flash cards with individual historical typeface information. 


Collection of falshcards
Leveraging the need for typographic mastery  encourages art directors, designers and students to use and keep the cards.


Front of flashcard. Can you guess the typeface?


The back of flashcard full of information on the specific typeface.
Close-up of the flashcard back.
Strathmore Paper
Published:

Strathmore Paper

Promotion design for heavyweight papers. The challenge was to improve user engagement for heavyweight and pasted stock.

Published:

Creative Fields