Toyota Aygo - reaching first-time buyers
How do you reach the unreachable youth with a message about a little, cheap car? We gave it a shot, and suddenly the Toyota Aygo was on everybody's lips.
Photographer: Morten Bengtsson
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Toyota Aygo
Toyota Aygo
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Toyota Aygo
Here is a little showcase, how we connected Toyota to the danish youth with a limited budget, a radiostation, facebook, a good insight and a funn Read More
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